My name is Amal Boutahar and am a native Moroccan. My father is from Erfoud - the last town before the vastness of the Sahara desert. In his veins the blood of the proud nomads who know every single stone and bush in this wild and beautiful country is still flowing. The seemingly dry soil holds many treasures for those willing to know his secrets. So is the traditional herbal medicine still typical of the desert regions.

My mother on the other hand comes from the majestic Fez - the oldest of the four imperial cities of Morocco. Fez is well known for its treasures of art and culture as well as an extraordinary sophistication in everything connected with cosmetics and body care. With her very fair skin, my mother filled the ideal of beauty that region. The secret to preserve their beauty and highlight through clever makeup, she learned to turn from my great-grandmother, under whose care she grew up in Fez. Even then, was my great-grandmother as a very dominant and strong woman who passed on their self-confidence on to younger generations. It was she who taught all the women of our family the art of beauty. A tradition that has been passed down from mother to daughter since time immemorial.

The idea to offer vegan natural cosmetic products that take advantage of the Moroccan and oriental commodities, but still meet European standards in handling, in their quality and design, is my personal dream.


  • sultana oriental cosmetics
  • Hausener Weg 98
  • 60489 Frankfurt am Main
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